Thursday, January 24, 2013

'Incarnation of Money' - Greatness Bellow the Radar?

Incarnation of Money

A while ago I heard news of a new drama coming out this year, by the director and writers of 'Giant' and 'History of the Salaryman'. I heard the drama would be called 'Incarnation of Money' and star Kang Ji Hwan and Hwang Jeong Eum, with the addition of Park Sang Min and Yoon Yong Hyeon later. And that is all...

The international fan community and the major English-language news websites have mostly been silent about it. Insert the obvious question here. Why?

I am struggling to understand why any series by Yoo In Sik, Jang Yeong Cheol and Jung Kyeong Soon would seem to fly so low under the radar, especially when it's featuring such known actors and actresses. I would think that a team who has had two commercially successful, well-received and loved series would get more buzz about their latest project. Is it that this isn't being promoted domestically either, or have the English-speaking sites gotten lazy? And if this silence is domestic as well, why? I would hate to think Kang Ji Hwan's legal troubles are used as an excuse to not promote it and to not promote a series by people with such a track record is preposterous in general.

I hope SBS will treat this series well, because the release date is February 2nd and I'm still not seeing much effort to psych people up here. I know the ever awesome PD/writer trio can handle anything thrown at them, but I hope they are given room to be wonderful.

So, info here. The drama stars Kang Ji Hwan as someone who was apparently ruined by money. Money and how dirty it is being the central idea of this and given that the teaser sets a serious tone while this is being pegged as a comedy, we can expect more its-own-genre goodness. And frankly, good people, Yoo, Jang and Jung tackling the corruption of South Korea? With this cast? What's not to like, really? They've done it before, they've rocked at it, I'm sold.

I will snoop around for more images and information about it and post more things soon. There are a few behind the scenes videos on Youtube, but I avoid spoilery things, so go search for "돈의 화신" if you want to see them.

For now, here is a Facebook fanpage and the teaser. Enjoy.

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