Friday, September 9, 2011

Byturen - Lovely Piece of Interactive Advertising

I found this video through my contacts in Facebook and I just loved how it uses technology, creativity and smarts to make its point.

This is a campaign made by a company called Movia, which provides night buses in Copenhagen. The video is a juxtaposition of the idealization of a night out partying and what things may really be like when you're too drunk to see them clearly. The text at the end of the video asks "Is it time to get home?".

You can click on the site and view the video. By hovering your mouse over it, you see the less flamboyant side of things. Be sure to watch many times so that you can fully enjoy how inspired and fresh this is. Interactive advertising at its best.
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