Sunday, June 8, 2014
For most involved fans of Korean pop music (K-Pop) and Korean dramas (K-Drama), it is common knowledge that these two were and still are the biggest forces behind the 'Korean Wave' or 'Hallyu'. With K-Pop making the start in the 1990s and dramas taking off around the early 2000s, they soon became a two-member powerhouse of cultural exports for South Korea.
Due to that power, and in a an effort to enhance their marketability, these two industries often collaborate. Kpop artists and other musical artists being featured in the soundtracks for dramas is common practice, but another form of that collaboration is the casting of idols in series. In a business sense, this is good for both parties. Musical artists get to promote their image and music to drama audiences and dramas get a boost in popularity and can sell better abroad, where these artists and K-Pop in general have a big fanbase.
Full Article: [HanCinema's Idol Actors] An Introduction to Idol Actors.